A macro view of a chasen whisk, deep matcha green and glossy, evoking the everyday ritual at the heart of JINGŪ.
La Maison · Since the first leaf

A living tradition, since the first leaf.

Not a trend, but a living tradition. Matcha as it was meant to be — slow, considered, and quietly alive in the small hours of the day. Tokyo · Paris — a house built on the search for real matcha.

— JINGŪ

A return, not a discovery.

I grew up watching my father whisk matcha in a small kitchen in Tokyo. The smell, the gesture, the quiet — none of it was ceremonious; it was just morning. When I moved to Paris to study, I ordered my first matcha latte at a café in the 6th. It tasted like green vegetable juice. I drank it anyway, and felt a small grief I didn't immediately understand.

What followed was a quiet search — through cafés, through Kyoto tea rooms, through the slow rituals of chadō. I learned that what most of the world was being sold as matcha bore no resemblance to the thing itself. JINGŪ is, in part, an attempt to fix that.

Tokyo · Paris, one rhythm.

The house lives between Tokyo and Paris — the two cities that have shaped how we see beauty. From Tokyo: the rigour of shokunin craft, the quiet density of urban Zen. From Paris: l'art de vivre, the dignified café, the architecture of a slow morning.

Neither city dominates. They sit alongside the matcha — quietly, the way Tokyo sits inside a Paris kitchen at 7am.

Working with the makers — Takatoriyaki Souke, since 1600.

JINGŪ does not make its own ceramics. We work directly with Takatori Hachizan XIII — the thirteenth-generation master of the Takatoriyaki Souke lineage, founded in 1600 as the official kiln for the Kuroda clan in Chikuzen, now Fukuoka. Four hundred and twenty years of glaze, soot, and patience.

Every bowl in the collection is thrown, glazed, and signed by his hand. The same is true of our matcha — single-origin, hand-shaded, stone-milled at small workshops in Uji, Yame, and Nishio.

A short history.

2024 — 2026

The milestones so far, from the first cup to the first collection.

A chasen whisk laid across a chawan bowl, evoking the founding of JINGŪ.
2024

JINGŪ founded in Tokyo.

What began as a personal search for real matcha became a small house, founded quietly in Tokyo — built around a single idea: matcha as it was meant to be.

A deep blue painterly field, evoking the first harvest in Uji.
Spring 2025

First harvest, sourced from Uji.

Our first single-origin lots arrived from a fourth-generation grower in Uji — hand-shaded, hand-picked, and stone-milled in small batches, the way it has always been done.

A ceremonial matcha tin from the JINGŪ spring collection.
Spring 2026

Spring collection launched, Tokyo · Paris.

The first full collection — matcha, bowls, and instruments — arrived across both cities at once, marking the house's first proper season.

What we stand on.

茶道 · 産地 · 職人 · 静けさ

Four ideas that shape everything JINGŪ offers, from the leaf to the bowl.

茶道

Chadō · The way of tea

More than tea, chadō is a discipline of attention — a slow choreography of temperature, gesture, and stillness passed down for centuries.

産地

Sanchoku · Direct from the farm

We buy direct from the growers who shade, pick, and steam every leaf by hand — no brokers, no blending, no compromise on origin.

職人

Shokunin · The makers

Every bowl, whisk, and scoop is made by a named craftsperson — the Takatoriyaki kiln, the bamboo cutters of Takayama, the stone-millers of Uji.

静けさ

Shizukesa · Stillness

The point of all of it is quiet — eighty strokes, eighty seconds, a single cup that asks for nothing but your attention.

The journal.

Notes on stillness · 2026

Field notes, essays, and quiet conversations from the worlds that shape JINGŪ.

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